Has an Impact on the DesignĪspect ratio and design go hand in hand. The solution is to reformat the image or video to Instagram’s standard shape of 1:1. This is because the image’s aspect ratio is not formatted to the platform you are sharing it on for optimal viewing. Have you ever searched on a photo site looking for a particular theme or topic and found the perfect image, but when you shared it on a specific platform like Instagram, the picture didn’t fit? The aspect ratio also affects how we showcase our subject material when we want a specific image or shot centered or in the background.įor example, you might have an image or video of a headshot, except when you upload it to Instagram, it appears too large, or it has black bars surrounding it. It is crucial to understand the aspect ratio when showcasing a specific item or subject. Here are a few key benefits of using the right aspect ratio for your content. It will also ensure your content visibility is optimal. Understanding the different aspect ratios will make sharing on various social media sites easier. Do your videos ever look distorted or stretched? It might be because you don’t know the difference between the 1:1, 16:9, and 4:3 aspect ratios and where they are best used.Īs we discussed above, the aspect ratio is important because it influences how your photos and videos will look when you share them on different platforms. Without it, the content you upload can look downright bad. It is very helpful and even crucial to understand aspect ratios when creating online content. In a nutshell, the aspect ratio is the shape of your image or video as it appears on your screen. The way the aspect ratio is calculated in our digital world today makes it seem super complicated, but really it’s not.
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The term “aspect ratio” is really a professional way of describing a shape, kind of like a picture frame that comes in different formats. Think of a Facebook profile pic compared to an Instagram feed one is smaller than the other in resolution, but they share the same 1:1 aspect ratio and square shape. This means that a very small image can share the same aspect ratio as a large one. The image resolution could be 500 x 500, 800 x 800, or 1200 x 1200, but the aspect ratio will still remain 1:1. In essence, it is the proportion of your content asset-or, put more simply, its final shape: horizontal, vertical, or square.įor example, a square image has an aspect ratio of 1:1. We will look at Instagram, Facebook, and YouTube’s video aspect ratios and more.Īspect ratio is defined as the width of a picture or video frame in relation to its height.
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We will also cover different social media size requirements and how to easily change aspect ratios for your videos.
In this article, we review the importance of understanding the different social media aspect ratio requirements, as well as how your video’s final format plays a role in how your photo and video content comes out on various platforms. If you’ve come across the term aspect ratio or video aspect ratio while in the process of creating content for your business but weren’t sure what it meant, you are not alone.
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